SCARA®Start something
Independent marketing companyOcean County / Atlantic County

MAKE SOMETHINGPEOPLE TALKABOUT.

Independent marketing company for the Jersey Shore.
We run marketing for ambitious local businesses and build campaigns designed to get people talking.

Run my marketingMake some noise
Strategy. Creative. Follow-through.SCARA / New Jersey

01 / Two ways in

TWO WAYS
TO BRING US IN.

An outside marketing department

You run
the business.
We run the marketing.

Your outside marketing department. Serious strategy and hands-on execution, without building the whole function internally.

Run my marketing

A moment worth noticing

Something
big happening?

A new spot. A new name. A summer that needs to start with a bang. Let’s give people a reason to pay attention.

Make some noise

02 / Campaign thinking

Before the campaign,
there’s a question.

HOW WOULD WE LAUNCH
AN ATLANTIC CITY
RESTAURANT?

SCARA concept / Hospitality

A speculative launch exercise.
Not commissioned client work.

Inside the concept
SCARA / Concept 01FIRST
NIGHT.
FIRST BITE.A restaurant launch idea
01 / Poster direction
Speculative First Night First Bite campaign poster in an imagined restaurant window
02 / Imagined window treatment
Speculative orange and pink First Night First Bite printed launch invitation
03 / Printed invitation concept

Imagined campaign artifacts. AI-generated mockups for the SCARA concept; not photographs of a real restaurant or event.

First Night. First Bite. / A restaurant launch idea.

Explore work + experiments
Neon signs, storefronts, and streetlights on the Atlantic City Boardwalk at nightAtlantic City, New JerseyPhoto: Lisa Andres / CC BY 2.0 / WebP conversion

03 / This is home turf

JANUARY
IS NOT JULY.

We market accordingly.

LBI has a summer window. Galloway still needs customers in February. Atlantic City moves on its own calendar. Locals and visitors have different reasons to show up.

Same Shore.
Different jobs for the marketing.

Ocean County. Atlantic County.
And the Jersey Shore around them.

04 / An open notebook

SCARA JournalMarketing. Business. Home turf.

Read something.
Use something.

For the people opening up, keeping going, and building something around here. Good thinking should travel.

Read the Journal

Featured field note / Seasonal strategy

Your quiet months need a job.

A practical winter plan for a seasonal shore business, before summer takes over again.

4 min read / Read the field note02

Campaign thinking / 4 min read

A grand opening needs a reason to show up.

Build the idea before the invitation. A working plan for a local opening that means something.

03

Web + local knowledge / 4 min read

Locals and visitors ask different questions.

A simple way to make your shore business's website useful to both, without building two websites.

05 / The person behind it

Hunter.
Not a handoff.

Barnegat born and raised.
Marketing is the work.

I’m Hunter Scarabaggio. I founded SCARA and stay involved in the strategy and creative work.

The company stays lean. When the work needs more production, talent, or specialist expertise, I bring in the right people.

A direct relationship, from the first conversation through the work.

Start something

Let’s start
something.

Tell us what’s happening.
We’ll figure out whether SCARA belongs in it.