Start with the questions at the counter.
A local may want to know whether your hours changed. A first-time Atlantic City visitor may need to know how far you are from where they are staying. Neither needs a paragraph about your passion before finding the answer. This is an observation to test against your own customers, not a claim about every visitor.
Make a two-column question list.
For one week, ask staff to note questions from returning customers and first-time visitors without collecting personal information. Group the repeated questions. You may find that one audience needs booking availability and the other needs directions, parking, or an explanation of the service. Use the actual pattern to decide what belongs near the top of the site.
Make arrival part of the experience.
Publish the real entrance, accurate address, and helpful parking information you have verified. Explain whether booking is necessary and what someone should bring. If hours vary by season, state when the current schedule applies. Keep your website and public business profiles consistent. A beautiful page cannot rescue a wasted trip caused by an outdated opening time.
Let different needs reach the same business.
You do not need a separate website for each audience. Use clear links such as Plan your visit, Book an appointment, or See this week's hours where they suit the business. For a year-round Galloway service company, the useful split may be new customers and existing customers rather than locals and tourists. Follow the questions, not a demographic assumption.
Try this before commissioning a redesign.
Ask two people to find a specific answer on their phones. One should know the business; the other should be unfamiliar with it. Watch without explaining. Note where they hesitate and what they cannot find. Fix the first three obstacles, then repeat the exercise. That is a concrete brief for better design, and you can start it without buying anything.