SCARA Journal / Open to everyone
An open notebook.
A local point of view.
Marketing, business, and the place we call home. Practical thinking you can use whether or not we ever work together.
Field note / 01JANUARY
IS A STRATEGY.
Seasonal strategy / 4 min read
Your quiet months need a job.
A practical winter plan for a seasonal shore business, before summer takes over again.
Field note / 02GIVE THEM
A REASON.
Campaign thinking / 4 min read
A grand opening needs a reason to show up.
Build the idea before the invitation. A working plan for a local opening that means something.
Field note / 03SAME PLACE.
TWO AUDIENCES.
Web + local knowledge / 4 min read
Locals and visitors ask different questions.
A simple way to make your shore business's website useful to both, without building two websites.
Worth your time.
Specific problems. Useful answers. Research when we have done the research. Everything here is free to read, and meant to help you make a better next move.